Ektawme Fashion is an online fashion brand based in Karachi, Pakistan, delivering nationwide. Founded by Ekta, with the initials “WME” honoring her parents and herself, the brand is a heartfelt reflection of family, creativity, and passion for style.
Inspired by the calm of nature, the depth of the sea, and the freedom of the sky, Ektawme Fashion blends cultural essence with modern aesthetics — creating fashion that feels timeless, graceful, and uniquely personal.
From casual and semi-formal wear to formal and wedding collections, the brand offers a complete range of unstitch, stitched, made-to-order, and ready-to-wear dresses — crafted with attention to detail, comfort, and individuality.
At Ektawme Fashion, we believe that fashion is more than just design — it’s a reflection of who we are. By operating online, we minimize costs while ensuring premium quality, thoughtful design, and lasting trust — allowing every woman to experience elegance that’s both affordable and inspiring.
Ekta WME Fashion is an online-first retail fashion brand that aspires to make quality, affordable, and trendy clothing accessible to a wide audience in Pakistan. The business model revolves around direct-to-customer (D2C) e-commerce, minimizing costs through online operations while maximizing customer loyalty through quality, design, and trust.
WhatsApp us